NINE WEST CREATIVE DIRECTOR FRED ALLARD’S FIRST APPEARANCE IN SINGAPORE FOR GLOBAL MEDIA TOUR FOR SPRING/SUMMER 2012 COLLECTION PREVIEW
Nine West Creative Director Fred Allard made his debut appearance in Singapore for the global media tour. The event took place at Ion Sky, standing at level 55 of Singapore’s most famous establishment - Ion Orchard, which is situated at Orchard Road, the retail and entertainment hub of the city. The venue décor was beautifully put together by using stark white and natural wood shoe podiums carefully designed and hand-picked by the VM team and group together into 5 collection alcoves. Each piece of furniture was mapped out to fully complement the different themes of the collection. The city’s top fashion editors and industry insiders graced the event and were treated to special intimate presentations led by Fred Allard himself. Spectacular displays showcased what fashionistas can look forward to for the upcoming Spring, while gorgeous models sashayed and mingled into the crowd in the latest offerings for the season. A host of local celebrities including famous former MTV video jocks, sisters May and Choy, Mediacorp artistes Kate Pang, Jessica Tan, Eelyn Kok, Rosalyn Lee, Pei Gen and veteran artiste Huang Bi Ren arrived to show their support to the new collection, all looked sparkled and shined in Nine West shoes and accessories.