SHANGHAI REVISITED: NINE WEST GLOBAL MEDIA TOUR WITH CREATIVE DIRECTOR FRED ALLARD FOR SPRING/SUMMER 2012 COLLECTION PREVIEW
Nine West was embarking on a global media tour in New York, Shanghai, Singapore, Istanbul and Paris to preview its Spring/Summer 2012 Collection. Led by Nine West Creative Director Fred Allard, the multi-city tour offered fashion editors and industry insiders a sneak peak at the latest collection and depicted the upcoming trends for the season. American famous fashion brand Nine West returned to Shanghai with its Global Media Tour for the Spring/Summer 2012. Following the success of New York presentation in Oct, Shanghai was the second leg of the tour, also the place for Nine West Spring Summer 2012 to make its Asia debut. With Nine West Creative Director Fred Allard shedding light on his latest designs, guests expressed keen interests and were eager to get glimpses of the stunning pieces. Famous local models including Emma Xie and Zhanglei were showcasing the Spring/Summer 2012 key items to help provide guests with a glittering preview of ‘what’s hot’ for this upcoming Spring. Taking place at the Waterhouse at South Bund, the venue décor matched with key element of Nine West Spring/Summer 2012 collection. The space was decorated with pristine fixtures, combining shades of white with natural wood accents. Along with the soft background music, the atmosphere was filled with glee and complete euphoria which complimented perfectly with the collection themes.