Rooted in rock ‘n’ roll with a signature sense of humour, Lucky Brand Jeans stands for independent thinking, individual style and a feeling as authentic as love. Friends since youth, creators Gene Montesano and Barry Perlman shipped the first order of Lucky Brand Jeans in 1990, and have been renowned for their great-fitting, vintage-inspired jeans ever since.
Free-spirited and inspired by the Southern Californian lifestyle, Lucky Brand Jeans is about a moment in time, about America, youth and courage. The brand stands for a time when quality and pride came first. It’s about innocence, courage and fun. The story of Lucky Brand is the story of two great friends moving to California and starting a jeans brand. The rest is history.
Lucky Brand Jeans has now reached 2 stores in Hong Kong, 1 in Macau, 2 in Bangkok and 2 in Manila. The stores offer friendly environments to shop for jeans and casual wear for men, ladies and kids.