EQ:IQ was launched by GRI in 1999, as a French-designed in-house brand. EQ:IQ is about the play on the EQ, 'the emotional quotient', and the IQ, 'the intelligence quotient'. The balance between the two aspects, core to every woman, represents the different layers of her personality whether it is expressive and creative or more intellectual and rational. Each day can be different. Thus EQ:IQ stands for the well rounded confident, independent women, someone that is sure of herself and not shy about expressing her creative style. There is always an element of humor in EQ:IQ, for the confident women never take themselves too seriously and know how to have some fun!
EQ:IQ offers fashion to fit all the aspects of the EQ:IQ women's chic lifestyle, be it work, going out or casual weekend styling. Since 2008 EQ:IQ has also developed an in-house accessories to complement the ready-to-wear.
Currently EQ:IQ has a total of 35 ready-to-wear stores in China, Hong Kong, Macau and Thailand. Following its success, accessory-only collections can also be found in stores in Asia under Access Bar, Sole Alliance names as well as EQ:IQ accessories stores, apparel stores and combo stores in Asia.
